4 Instagram Trends That Will Make or Break Your Business in 2022

4 Instagram Trends That Will Make or Break Your Business in 2022

As business owners and social media managers, you have calendars to plan and content to create, so we’ll save you the hassle of sifting through social trends to ignore and get right to the point. By now you’d think there would be a rule book for the do’s and don’ts of Instagram, but if that were the case, we’d be re-writing that same book 25 times a year. So until then, you’ll just have to keep reading our blog. 

Shopping Malls Straight to the Palm of Your Hand

Leaving Instagram to purchase products on a company’s website is becoming a thing of the past. The average attention span is shorter than a goldfish, so naturally, consumers are now able to shop and select products without ever leaving the app. 

If you aren’t currently using this feature to increase sales, you should start now. Social commerce is predicted to be an 80 billion dollar industry by 2025, according to eMarketer. 

Here’s an easy way to Learn How to Set Up Instagram Shopping so you don’t feel embarrassed when gen-z asks you why they can't shop your Instagram. 

Rest in Peace Organic Reach

Organic Reach can’t come to the phone right now, why? Cause’ it’s dead. 

Not really, but it seems as though it is not enough to get your business page in front of potential customers and new audience members, which is why you should be using paid advertising on social media. If you haven’t already, immerse yourself in the Meta Business Suite and prepare to advertise. Instagram advertising is not going anywhere in 2022, so don’t get left behind. 

With the rise in paid advertising on Instagram, something to consider would be to revisit your social advertising strategy on smaller platforms like Snapchat, LinkedIn, and Twitter to cut costs and reach multiple audiences elsewhere. 

A great resource for getting started can be found here. 

Long Live Video Content 

Instagram has FINALLY said goodbye to IGTV, but reels

are here to stay. According to the Search Engine Journal, 

video content on Instagram received TWICE as much

engagement as other posts. With Tik Tok taking the world

by storm, your followers expect to see videos wherever 

they go. 

Videos allow you to grab your audience’s attention within

just a few seconds, so be concise and condense your 

content into digestible little pieces to leave them wanting 

more. Now, instead of writing a novel caption describing

 your photo or graphic, you can create 3-5 videos to use

 throughout the month. Love it or hate it, Instagram video 

is imperative for social success in 2022. 

Influencers 

Yes, they are the ones we love to hate, but if there’s anything we know for sure – the use of influencers in marketing is here for the long haul. 

Influencer marketing grew by 26% in 2021, and is continuing to skyrocket as Instagram makes its way into an all encompassing shopper’s platform. Having thousands of people promote your products by using their own equipment for content, and not being on your payroll or onsite has proven to be successful year over year. If you are a small business, the use of influencers can still be helpful. You don’t need someone with a platform of 1.5 million followers. A micro-influencer will do the trick. 

Well, we hope you came for the helpful tips and stayed for the humor. Maybe the algorithm will like these top 4 Instagram trends so we all have a chance to put this new information to good use. Staying up to date on current social marketing trends can be tough, but all of us here at Ignite are ready to help. We offer a variety of services that will ensure your business is well represented on all digital fronts. We’ll even shoot those Instagram videos for you 😉