When it comes to running a business, big or small, dominating the digital scene is vital to success. There is no secret that the internet has taken over our lives and this spans from across the boards of all generations. According to Oberlo, 90.4% of Millenials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
It’s a competitive world out there and ensuring your brand is known and seen by the masses only benefits your business and it’s longevity! Digital marketing and services like social media management, website development, SEO, and more continue to be some of the most effective ways to reach the public.
Learn more about how to grow your small business digitally with the following tips below.
Stand out digitally with a rockin’ website. Your website is the nucleus of your digital marketing. Always think of your website as a go-to for wandering eyes, repeat customers, and a virtual storefront. An eye-catching professional website is intriguing as well as engaging and will pull your customer in to explore more. The more informational your site is, the longer your potential customers will stick around to explore more because what they are looking for is on your site. Furthermore, you can maximize your return on investment by having a strong website. We at Ignite suggest you continuously review and update your site to continue the goal of a high conversion rate.
Did you know that 54% of social browsers use social media to research products? So, let’s get social. With mobile devices always readily available, a quick search, and browse with answers at the end of the search, you can turn this browser into a potential customer. Create nutrient-rich content that feeds the reader the information they are looking for.
So you can talk-the-talk but can you walk-the-walk? All jokes aside, you can have a flawless website but if you don’t implement search engine optimization, SEO, your site might never be viewed. Google, now used oftentimes as a verb, is a search engine like no other. When you optimize your content you are telling Google in a sense who you are and what you do. SEO is oftentimes a task business owners skip because of its daunting stereotype. While it can be challenging, it’s a vital step we at Ignite take seriously and highly recommend you look into.
SEO is one of the most effective tools for longevity and generating high-targeted traffic to your site. You have the power to choose the keywords you rank for which is such an amazing aspect of SEO. Searching highly-searched keywords is a great start when it comes to adding rich content into your current site copy.
For help and tips on SEO and to explore our services on SEO, click here.
Owner and CEO, Stephanie Canfield, joined Mark Payton, host of River City LIVE to share some tips that won’t break the bank when you’re trying to market your brand. The full interview is below!
Starting up a business is something you should feel proud of. Not everyone can start off with all the tools, capital, and resources that others might have access to. The Ignite blog is a great place to receive free tips and tricks on how to dominate the digital world. We are also here to help you put those practices into action. Setting up a FREE consultation is easy! Click here and we can discuss the next steps. Here’s to cultivating an engaging and active audience.
We transform your concepts and ideas into powerful marketing strategies and conclusive actions. Tailoring your goals into clear and decisive marketing initiatives to achieve positive growth, and capture market share is our job! Ignite Digital Marketing is here to help you achieve your marketing goals, however big or small they may be. We aren’t here to sign you up on a package that won’t even benefit your business. We want to work with you, your business, and your budget.
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