When attorney Jenny Sullivan decided to leave behind the traditional law firm model and dedicate her career solely to mediation, she knew the transition required more than just a change in practice. It required a complete rebrand—a fresh identity, a professional digital presence, and a way to communicate her unique mission to clients across Florida.
That’s where Ignite Marketing Co. stepped in. From sleek branding to a polished website, we partnered with Jenny to create Comprehensive Mediations, a legal service with a brand as forward-thinking as its founder.
For years, Jenny Sullivan practiced as an attorney in Orlando, balancing litigation with mediation work. But as her career evolved, she recognized a growing passion for helping clients resolve disputes outside of court. Litigation often leaves parties drained, divided, and financially burdened. Mediation, on the other hand, offers a path toward resolution, dignity, and peace of mind.
Jenny’s decision to focus exclusively on mediation was bold. Rather than competing with countless attorneys in Orlando’s crowded legal field, she positioned herself as a specialist with statewide reach. This wasn’t just a career move—it was a shift in philosophy. She wanted her clients to know that Comprehensive Mediations wasn’t about fighting; it was about finding solutions.
But to make that clear, Jenny needed a brand identity and digital presence that matched her mission. That’s where Ignite came in.
A strong brand is more than just a logo—it’s the essence of how a business communicates trust, credibility, and personality. For Comprehensive Mediations, we knew the branding had to strike a balance between professionalism and approachability.
The Ignite team worked closely with Jenny to understand her values: neutrality, clarity, and professionalism. From that foundation, we crafted a visual identity that reflected those qualities. The branding featured:
Too often, law firms lean on heavy, traditional branding that feels outdated or intimidating. By contrast, Jenny’s branding needed to feel fresh, contemporary, and distinct from her peers. Comprehensive Mediations emerged with an identity that set it apart in Florida’s legal landscape, signaling to clients that Jenny’s services were different from the norm.
Once the brand was established, the next step was to build a website that would serve as the digital hub of Comprehensive Mediations. In today’s world, a client’s first impression almost always comes online. For Jenny, that meant her site needed to project confidence, clarity, and accessibility.
Ignite created a website that was more than just visually stunning—it was practical, intuitive, and designed with Jenny’s clients in mind. Key features included:
The moment visitors arrive at Comprehensive Mediations’ website, they’re met with clarity and professionalism. Instead of overwhelming legal jargon, the site uses plain language to explain mediation and its benefits. The overall effect is one of reassurance—instantly positioning Jenny as a trusted professional.
Although Jenny is based in Orlando, Comprehensive Mediations wasn’t designed to be a local-only practice. Mediation often doesn’t require the same geographic limitations as litigation. With virtual sessions and flexible scheduling, Jenny can serve clients anywhere in Florida.
Ignite developed content and design choices that emphasized her statewide reach. Rather than locking the brand into an “Orlando-only” identity, we crafted messaging that made it clear Jenny was available to clients from Tallahassee to Miami.
By creating a foundation that wasn’t geographically limited, Ignite positioned Comprehensive Mediations for growth far beyond its Orlando roots.
The transformation of Jenny’s vision into Comprehensive Mediations has already produced significant results. With a professional brand and website in place, Jenny can confidently present her services to potential clients, colleagues, and referral partners.
First impressions matter—especially in legal services where clients are placing their trust in a professional during some of the most difficult times of their lives. Jenny’s branding and website give her immediate credibility. Prospective clients see a polished, professional service provider dedicated to resolution, not conflict.
The website’s design makes it simple for clients to understand what Comprehensive Mediations offers and how to get started. This clarity reduces barriers and helps Jenny connect with the people who need her services most.
Jenny now has the tools she needs to grow her practice statewide. Whether connecting with clients in Orlando or across Florida, her brand speaks with confidence, professionalism, and clarity.
At Ignite Marketing Co., we believe branding and marketing should reflect the heart of the business. For Jenny Sullivan, that meant creating a professional identity that was sleek, modern, and built to last. But our work went beyond design—it was about capturing her vision, values, and mission in every aspect of the brand.
From bold entrepreneurs to seasoned professionals striking out on their own, Ignite helps businesses launch with confidence. Jenny’s story is proof of how the right branding and marketing can transform a vision into a thriving, credible practice.
Jenny Sullivan’s decision to focus exclusively on mediation was more than just a career pivot—it was a statement about her values and her vision for helping clients find resolution. With Ignite Marketing Co.’s help, she turned that vision into Comprehensive Mediations, a brand and digital presence that communicates professionalism, clarity, and trust to clients across Florida.
Her sleek branding and beautiful website serve as the foundation for a growing practice that is already making an impact. And for Ignite, it’s another example of how we help clients not just stand out, but shine.
