why does marketing matter

Big or small, you owe it to your business to market it well. For growing businesses, the idea of adding on a marketing bill to the monthly expenses seems like a luxury. In a competitive world, word of mouth just doesn’t cut it when it comes to growing a new business. “The Small Business Association suggests companies budget 7 to 8 percent of revenues for promotion. Yet the average small business allocates just 1 percent.” With that said, millions are not necessary for a successful and catchy marketing plan. We are breaking down the negative thoughts that might be ringing in your ear when it comes to your business’ marketing plan. Get ready to kiss those bad thoughts goodbye!


The big question business owners ask themselves is “do I really need a marketing plan?” The answer will always be yes, no matter the size of your business. Companies, especially new businesses, that decide to skimp on marketing rarely are successful if they decide not to invest in promotional efforts.

The key to success is to create a plan that works for your niche. Have someone analyze what the most important marketing needs are for your business. You don’t have to go all-in right away. Working on an outreach that fits your brand’s needs with the budget that works for you and your business is ideal. Here are some services that could help your business grow.

  • Market Research: Understanding all aspects of your market to boost audience engagement and interact with your specific target market. We want to know what makes you you.
  • Website Design: Simple, elegant websites designed for enhanced user experience and an aesthetically pleasing presence.
  • Search Engine Optimization: It is essential to have a strong online identity to be a successful business. We help you achieve exposure in search engine results with calculated, expert placement and by staying up to date with trends.
  • Content Development: Smart, well-executed content that correlates with your brand goals. We produce graphic design, blogging, copy-writing, social content, and videography accustomed to your needs.
  • Social Media Management: Produce or improve brand identity and consumer engagement through multiple social media platforms.
  • Branding: What differentiates you from your competitor is your brand. We thoughtfully improve your brand with strategy, logos, messaging, and style guidelines.
  • Video Production: Customized videos that help tell your business’ story and drive engagement.
  • Email Campaigns: Targeted email campaigns to increase click rate, open rate, and loyalty of existing and potential clients.
  • Digital Marketing: Strategic campaigns to get your business or product on the digital map.

Success comes when a company makes informed decisions. If a service costs your business more than it benefits you, find an alternative.” Ignite can help you make those decisions.


Creating an individualized marketing plan that makes an impact on your business’s exposure doesn’t have to cost an arm and a leg. When business owners stress and decide to take over the marketing themselves, ideas start to fall through the cracks. When you don’t have help implementing your marketing ideas, these tasks can become challenging. This takes away valuable time from being the face of your brand.

Ignite suggests if you don’t have the budget for a large campaign, start small. We see real-time results that make a genuine impact from Facebook Ads, Google My Business and Ad Words, social media consistency, giveaways, and referral incentives. These marketing implementations can start up your business’ online presence fast and results will be sure to follow.

Say you have the small aspects of your plan covered, but have zero clue where to start with a website or graphic design. That’s where you can hire an expert. Marketing plans are not all or nothing. Ignite can cater and create a plan that works perfectly for you, meeting your needs 100 percent of the time.


Will this effort even help my business in the long run? This might also be ringing in the back of your mind when you’re on the fence of moving forward with a marketing plan. Ignite can help you grab real-time results as we run your marketing campaigns. You won’t have to be sitting back thinking that nothing is happening.

Did you know that there are tools you can use to track the results you are aiming for from home? Ignite can help you identify automated tools that can assist in pulling those results.

Overall, creating a marketing plan is crucial to the success of any business in 2020. It doesn’t have to cost a fortune to stand out in your industry. With help from the professionals, you will be on your way to success in no time.

We transform your concepts and ideas into powerful marketing strategies and conclusive actions. Tailoring your goals into clear and decisive marketing initiatives to achieve positive growth, and capture market share is our job! Ignite Digital Marketing is here to help you achieve your marketing goals, however big or small they may be. We aren’t here to sign you up on a package that won’t even benefit your business. We want to work with you, your business, and your budget.

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