Even if you don’t exactly know what all a blog entails we are positive you have come across one or two during your many sessions of browsing major search engines like Google or Bing. And, hi, you’re reading one right now.
Blogging is an ultra-important asset to any business, big or small when it comes to building traffic and reputation. The hidden dark side, though, is how hard it is to come up with topics that will give you that optimal website traffic while also informing readers. Below we have a few tips on how to master blogging.
We have two deliverables that are beyond important when it comes to curating a blog. The first is keywords and the second that works in unison with the first is search engine optimization. Sound like big words? Don’t worry, we will break them down for you here.
Keywords: Keywords are what people type into a search engine. Search engines, like Google, Yahoo, and many more are used for a plethora of things. Searching the weather, local restaurant directions or contact information, or answers to a question. Truly the searching is limitless and the keywords are the same. Each search that is made is a journey to an answer, and the goal is for the search engine to supply the searcher with an answer.
Now, how does this coincide with blogging? It means that while writing content for your website, especially when it is in the form of a blog, it is vital to consider people who are searching for what you are writing about. How can you answer their question? Filling your content with keywords will alert the search engine to pull your information when people search for something specific.
Shorter, more vague keywords are great, but we also highly suggest the use of long-tail keywords in your blog copy as well. According to Wordstream, long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to the point of purchase or when using voice search. For example, “how to master blogging” would be considered a long tail keyword/phrase. This is perfect for people who are searching for a specific topic and know what they are looking for.
Search Engine Optimization: Search Engine Optimization (SEO) is a term used when websites and website copy is optimized to show up higher on search engines which in return gains more organic traffic to the site. This highly specialized strategy helps businesses discover opportunities to answer people’s questions via the internet and search engine.
SEO that focuses primarily on the content that is on a website’s page(s) assists in boosting the website ranking. SEO that focuses on pulling from outside sources, also known as off-page SEO focuses on links that are directing visitors to websites that are not the one they are currently one. This strategy of “backlinks” is very vital for ranking and helps show search engines you are reputable.
Show your clientele you are the industry experts. Blogging as well as having a designated blog page on your website is a great idea and makes organizing all of your tips and insights in one place simple and professional. In return, your clients and potential clients have a hub where they can browse, read, and gain more knowledge on your company, product, services, events, etc.
Consider a blog page a place for people to retreat to when they want an abridged answer to something or just want to find a more narrow answer to their question. Perhaps you have stumbled across a blog when you search “How to Master Blogging” and that led you here! Simple searches in a search engine bring you the answers you are looking for in the form of articles, websites, videos and even blogs. Remember when we spoke about keywords and search engine optimization? Yes, that is what got you here. Now that you have the reader’s attention it’s your job to inform them to the best of your ability. This is now where your content turned into an educational tool for your reader.
The Ignite Digital Marketing team suggests planning accordingly prior to diving into the writing process of your blog. As exciting as it all sounds to get right into the nitty-gritty of your message, you need to narrow down that message first.