five deliverables to add to your marketing plan

Ah, a new decade and a fresh start. That’s what we all thought at the beginning of this year. As we all know, this year has been filled with many ups and multiple many downs. **Cough, cough, Corona Virus.** But, that doesn’t mean your marketing plan has to take a hit as well. With 2020 halfway over, here are five deliverables to add to your marketing plan! What are you waiting for?

CONSISTENT POSTINGS

Consistency is key when it comes to your marketing plan. In today’s digital age and users getting answers they inquire for in just a few clicks, you want to make sure your content is up to date and present on your page(s). Whether it’s a restaurant, spa, or roofing company, having a plethora of content on your social media pages can give potential customers an insight into your business. The answer they might have been searching for could make or break if they decide they want to proceed with your business over the competition.

CREATE A BLOG PAGE

A blog page on your website serves multiple purposes and is a great addition if you don’t already have one. Firstly, it’s a great spot for you to answer frequently asked questions about the services you provide. Your blog can serve as a tool for your customers and people who are doing their due diligence prior to moving forward with a service.

Secondly, a blog page is great for search engine optimization especially when you fill your content with keywords and long-tail keywords. Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords according to the SEO specialists at Yoast SEO. These types of keywords do usually get less search traffic, but the upside is they have a higher conversion value being that they are more specific. These specific keywords have many benefits including helping your blog page appear in more defined searches and also helps answer specific questions that audiences may be searching for.

We will go more into what SEO is in the next section of this blog but basically, when you have commonly search content on your website, when people go to their search engine and type certain keywords in, your page has the possibility of popping up towards the top. Super cool, we know!

Lastly, having a blog is a great way to push people to your website. You can use that content to write social media posts, link that blog in your post, and then have people be redirected to your website.

UPDATE WEBSITE SEO

SEO stands for search engine optimization and we touched on this in the blog section above. SEO is a process you can do to improve your website in regards to having it rank in search results when people search for specific phrases and keywords. Crazy, right? Think about when you do your normal searches in Google’s search engine. You type in what you are looking for and different options pop up. The search options that pop up towards the top are part of an SEO search.

SEO’s main use is the process of creating content and organizing your website to rank higher in search results. When you create “SEO Content” this refers to content that you can create to rank favorably on relevant search queries.

Assuming that you want to rank higher to reach more people, creating educational, entertaining, or informative content for your website is one of the best SEO investments you can make.

A great tool to help you boost your SEO on your own is Yoast SEO. From keyword optimization to be able to tell Google exactly what your page is about, SEO is vital to standing out online. Ignite can also help you tackle your SEO. SEO is something that should be updated multiple times a year to ensure your website is ranking properly. Learn more about how we can help you here.

CREATE A MID-YEAR PROMOTION OR GIVEAWAY

Looking to increase engagement on your page and gain some exposure from people who might not already follow you? Implementing online/in-person giveaways and promotions is a great initiative you should consider pursuing. The giveaway doesn’t have to be huge, but something that is eyecatching and will give the winner a look into your products or services, making them a potential repeat customer! A great way to get other users who may not be following your page to see your content is to have rules/guidelines for entering your giveaway. In order to enter have people tag two friends in the comments below. That will give you a way to track who has entered and you have the chance of those two people that are tagged seeing your content and then exploring your page to learn more. Engagement, exposure, and happy customers!

Nothing draws more attention than a good promotion! Now, you don’t have to go crazy, but offering a special discount will definitely get heads turning. You could create an entire campaign around a special deal, drawing eyes immediately. You can do many things to promote:

  • Social Media Ad
  • Social media posting
  • Email campaign
  • In-store flyers
  • E-coupons
  • Website banner

Truly this list could go on! Whether it’s a buy one get one, or a percentage off, advertising a good deal will bring people in, no question!

GET UPDATED PHOTOGRAPHY

Humans are visual beings and having fresh photos on your website, social media pages, and advertising is a good venture to take! Now, this can be done on your mobile device or you can hire a photographer. By no means do you need to have a full-on photoshoot every time you want fresh photography. A great way to find inspiration is on Pinterest. You can easily type in the search bar your idea and can see it come to life through other people’s profiles. Have fun and be creative, it’s your brand!

We transform your concepts and ideas into powerful marketing strategies and conclusive actions. Tailoring your goals into clear and decisive marketing initiatives to achieve positive growth, and capture market share is our job! Ignite Digital Marketing is here to help you achieve your marketing goals, however big or small they may be. We aren’t here to sign you up on a package that won’t even benefit your business. We want to work with you, your business, and your budget.