When Borntreger Law came to us a few years ago, they were ready for more than just a facelift — they were ready to become the go-to family law firm in Tallahassee.
They didn’t just need a new logo or a better website. They needed a brand identity that felt elegant, feminine, and deeply rooted in the South. They needed a marketing team that could handle SEO, web design, and social media in a voice that matched their founder’s real personality — clear, confident, and full of compassion.
In other words, they needed a partner who could bring the vision to life and deliver results.
At Ignite Marketing Co., we were honored to become that partner. And today, Borntreger Law has a brand they’re proud of — one that speaks directly to their ideal clients, performs beautifully in Google rankings, and converts clicks into calls.
This case study shares the behind-the-scenes story of how we helped transform Borntreger Law’s marketing, build their visibility, and ultimately grow their client base beyond just referrals.
Borntreger Law is a boutique family and marital law firm serving the greater Tallahassee area. Known for handling complex family law matters — from divorce and alimony to child custody and parental rights — the firm is owned and led by a strong, insightful female attorney who wanted her brand to reflect both professionalism and Southern warmth.
Before working with us, Borntreger Law was relying on word-of-mouth referrals and had an online presence that didn’t match the high level of service they provided. Their brand felt generic. Their voice wasn’t coming through. And their ideal clients weren’t finding them online — because SEO and content weren’t working in their favor.
From our very first conversation, it was clear that Borntreger Law needed a brand identity that could walk a fine line:
We knew we needed to build something visually distinctive that would stand out in the legal market — especially in a region like Tallahassee, where tradition and personality carry weight.
Our goal was to create a full visual and digital identity that would position Borntreger Law as a trustworthy, refined, and effective family law firm — all while staying true to the founder’s unique voice and values.
We began the process with deep brand discovery: what kind of clients does the firm want? What feelings should the website evoke? What makes the firm different from other local family law offices?
From these conversations, a theme emerged: Southern strength and grace.
That’s when the magnolia became our central inspiration.
We designed a custom logo featuring the magnolia flower in a refined style — soft enough to feel warm, strong enough to feel authoritative. We paired it with classic fonts and a calming color palette to strike the right balance of elegance and seriousness.
The final logo is clean, high-end, and memorable. It feels like it belongs on a leather folio and a welcome letter — exactly the balance we were going for.
Once the logo and visual brand were established, we moved into custom website design and development.
The goal: create a website that would rank well, build trust quickly, and convert visitors into clients — all while feeling beautiful and intentional.
We focused on the following features:
The website’s design mirrors the sophistication of the logo and brand, with:
We designed the site to perform flawlessly on mobile and tablet — which is how most local clients are browsing.
Each page offers clear next steps: call, email, or schedule a consultation. The content flows naturally toward conversion.
To build instant credibility, we included social proof through testimonials and success stories.
🔗 Visit the website here: https://www.borntregerlaw.com
Design means nothing if no one can find you. So we implemented a robust, long-term SEO strategy to move Borntreger Law onto the first page of Google.
Here’s what we did:
The result?
📈 Borntreger Law now ranks on the first page of Google for “Family Law Firm Tallahassee” and related terms — a massive boost in visibility and leads.
With the foundation in place, we began managing social media for Borntreger Law — but with a focus on authenticity and clarity.
We manage their platforms (primarily Facebook and Instagram), ensuring their posts:
Importantly, we write in her voice — so it feels personal, not corporate.
We don’t need to brag — we’ll let the client do it for us.
“I turned my law firm's branding and marketing over to Stephanie and Taylor a few years ago and have been nothing but BLOWN AWAY. They created me a perfect logo, built out my website, update it, manage my social media in my own voice, and perform my SEO to perfection. I have my time back to run my business instead of trying to market my business! Best of all, now my clients aren't limited to referrals, but instead I get GREAT clients from Google, all thanks to Ignite Digital Marketing. Stop doing this yourself! TRUST IGNITE! You will be nothing but impressed.”
Thank you, Borntreger Law, for trusting us with your brand. We’re proud of what we’ve built together.
At Ignite Marketing Co., we don’t just build pretty logos or write blog posts. We help local businesses own their presence, get found by the right people, and build reputations they’re proud of.
The Borntreger Law story shows what happens when you:
If you’re a professional service provider in Tallahassee, Wakulla, or anywhere in North Florida — we’d love to help you build a brand that’s memorable, functional, and profitable.
Whether you’re starting from scratch or ready for a major glow-up, our team is here to turn your marketing stress into strategy.
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