With over 2.7 billion users and counting, Facebook is still the social media king, though other platforms are making their presence known.
In the peak of Facebook’s success, it was a home to a huge audience. Though this is still the case, frequent users now tend to skew older as younger generations consider it passé. Still, highly curated content and targeted ads on Facebook have high interaction rates and can reach new customers if you’re willing to pay.
2.7 billion users, median age of 25 - 50 years old
Also known colloquially by such names as "Gram" and "The IG," this second Meta-owned platform started out as a free photo filter and rapidly became one of the most dominant visual platforms out there.
Instagram is the ultimate curation space. Videos, ads and beautiful photos come together to create a dream image for your customer. The immersive experience of your curated feed is a great way to build cult-like brand ambassadors. With their “Shop Now” buttons, conversions to sales can be quick, but the perfectionism of the platform means a longer lead time from content creation to curation to posting.
1.2 billion users of all ages
relationships and active conversations
lead generation and retail
image and video focused
LinkedIn "Facebook for grown-ups" is a social media platform that skews toward professional life. Users tend to be a little older, and the content is very business oriented.
This is the ultimate space for professionals. Post available jobs, refine your company culture, share internal goal reaching for your company, and get to know others in your field. It’s a place to make sure you’re remaining competitive in all aspects of business, but no one is looking to become a patron on LinkedIn.
675 million users, pretty broad age demo
news and networking
higher average income
Twitter has expanded to include more and more members (and characters 😁) over the years who are drawn to dialogue and quick bites of current affairs.
217 million users, median age 25 - 45 years old, mostly male
news and conversation
What started in China by the name of Douyin became one of the fastest growing platforms the internet had ever seen. It's short videos have confused and delighted the world in nearly equal measure in genres like dance, pranks, jokes, and general entertainment.
1 billion users, around 18 - 26 years old
brand and community
very specialized demographic
Pinterest acts like series of savable Instagram feeds for each user. Interested parties can remember your product over years on their saved pinboards. It’s a great place to share beautiful product photos, infographics, product guides and short demonstration videos, but the platform is almost exclusively used by women.
433 million users, what demographic?
Capture attention and hold it on YouTube. The king of longform video (aka more than 60 seconds), YouTube is great at sharing ad revenue from videos, livestreaming events, and building a subscribed following. Both scripted and adlibbed content is popular, but a secondary platform for spreading your message is often necessary at least in the beginning.